
Coop's Bitchin' Bikes Creative Challenge
They’re the bike shop for un-pretentious, ever-so-stoked lovers of a good ol’ grippy single track after a nice rain. They sell bikes to real humans, so we can all feel the soil under our tires, and the wind in our hair. They’re not like all those other bike shops that make you feel like you know nothing about our 2-wheeled friends. They’re just here to get you giddy about what makes them giddy-bikes.


Backed by a giddy love for mountain biking, I sought to bring Coop’s Bitchin’ Bikes to life with bold colors, playful brand elements, and retro typography.







